Fashion Brands Capitalising on Lockdown
By Connie Brannan As we roll into the extended days of COVID-19 lockdown, the marketing focus of online fast fashion brands continue to use the pandemic as PR. The edits over the past three weeks of lockdown have been specifically catered to loungewear and through the use of Twitter many fast- fashion online brands such as PrettyLittleThing have been offering give-aways on contests to keep buyers occupied during these testing times. The question is, how ethical is cashing in